This is a copy of my presentation at the Adventure Travel World Summit.  Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more documents from Stephen Joyce. Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO...

Scott Woodhouse, CMO of Travellr.com contacted me in early March to invite me and my readers to participate in a private beta test of Travellr.com, a new website he has launched.  What I really liked was the fact that Scott was proactive and created a beta code “t4blog” before he contacted me.  For all you other Web 2.0 marketing types out there, this is a great example of how to engage with a blogger effectively. I released the...

Earlier in the week I asked the following question on Twitter: Question: Who owns customer data? Supplier, Agency, Customer. I would like your thoughts on this? The discussion first came up at the Enter 2009 Conference in Amsterdam where I argued that we, as an industry, need to spend less time hording customer data and more effort in developing a mechanism for sharing customer information in a more efficient way and for the benefit of the...

I just received my beta invitation this morning for Google’s Friend Connect, social network widget platform.  I have been waiting for this for a while, and here is why: 1. Friend Connect allows website owners to drop the social widgets into websites that are not socially aware.  By this I mean that you can add social networking to your blog or even to your corporate site. 2. The user management is handled by Google and uses Yahoo, Open...

It’s not very often that small travel agencies have any kind of advantage over their much larger and better funded counterparts, but when it comes to Social Media they have a distinct advantage.  Small agencies whether they have one employee or many tend to be better prepared to handle personal requests and offer one on one service.  Large agencies, especially OTAs, are generally more focused on volume and, although many have excellent...