This is a copy of my presentation at the Adventure Travel World Summit.  Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more documents from Stephen Joyce. Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO...

In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters.  I was joined on the panel by a number of key players in the adventure distribution space including James O’Leonard  (Founder & CEO, PEAK 15 Systems), Michael Valkevich (Director, Global Customers IT ...

The Adventure Travel World Summit is on October 19-22, 2009 in historic Quebec City.  I’ll be attending this year as a speaker focusing on Social media and distribution systems for the adventure segment.  I am really excited about being part of the conference this year because it is really well executed and, from what I have heard, one of the best conferences to attend if you are an adventure travel operator.  Although I am not an...

One of my favorite things about speaking at conferences and seminars around the World is what I learn while I’m there.  I often find that I learn just as much being at these confernences as the attendees learn from me.  One such experience was at the Creative Lapland Seminar in Rovaniemi, Finland.  The theme of the seminar this year was “The Best Show Cases in the Experience Economy Focused on Tourism”.  My contribution was...

Last week I was interviewed by Elaine Yong from Global TV about finding travel bargains on-line.  Although the interview lasted almost an hour, the final clip was about two and half minutes.  Of course, only a couple of my tips actually made it on air, so I thought I would pass on all the tips that I shared. 1. When searching for airline tickets I recommend using the following two websites: a. Kayak.com is a search engine that compares ticket...