This is a copy of my presentation at the Adventure Travel World Summit.  Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more documents from Stephen Joyce. Converting the Masses Converting customers using social media strategies. Stephen Joyce, CEO...

This list is sourced from the Uptake Twitter list which can be found at http://www.uptake.com/blog/blogging/the-t-list-does-twitter-join-the-travel-twitterati-beta_239.html.  I wanted to separate it out so that I could generate a TweepML list that would make it easy for you to follow them. UPDATE: To prevent having to maintain two lists, one static and one on the TweepML site, I have decided to remove the list from the post and link directly to...

It’s not altogether surprising to see more experience based travel sites popping up. Unlike the “all-in-one” travel sites, this segment still has a tremendous amount of room for growth. Enter on the scene, Kijubi.com, the experience marketplace. It took me a moment to realize that the name, as twodotohish as it is, is actually pronounced “Could you be”, hence the “Could you be… having fun right now”. I hear the collective...

During the OpenTravel Alliance half day session at Eye for Travel’s Distribution Summit in Chicago, we had an opportunity to discuss new and emerging distribution channels including, believe it or not, destination marketers.  Although many of the comments were not particularly supportive of this model, I think there is a huge opportunity for destinations to open up distribution and generate revenue, not only for themselves but for their...

Last week I had an opportunity to talk to Claude Guay, formerly an analyst with PhoCusWright but now the CEO of iPerceptions, an analytics company based out of New York.  iPerceptions recently published their Hospitality Index report around the same time that Forrester research came out with their report indicating the customer satisfaction in the Travel Industry has continued to decline.  From a technologists point of view, the thing I found...